Optimizing your CRM

If you’re like many marketers, you may already be using a Customer Relationship Manager (CRM) like Salesforce, Netsuite, Microsoft Dynamics or any number of other tools. CRM tools are extremely powerful and have endless capabilities, but many businesses fail to utilize them to their full potential. Here are some key practices that will help you …

Five Tips to Grow Your Email List

Good marketers know that email marketing is a crucial way to reach their audience, and the more people on their email list, the better. What some marketers fail to realize is that the average email database degrades by about 25% every year, so building a list is a never-ending process. Here are five tips for easily and effectively growing your email list.