If you’re a company on a budget, blogging generally falls into the “Is it necessary? Maybe not right now” category. You’re probably thinking about the time, money, and upkeep that would come with a blog, and writing it off as an unnecessary burden. However, if done correctly, blogging can enhance customer and industry perception, increase …
If you’re like most businesses, your website caters to different target markets. Whether it’s new users, returning customers, employees, or job seekers, each group should feel that you are catering to their specific needs. Rather than having a one-size-fits-all website, segmenting your site by audience type is a great way to maintain consistent branding that …
When it comes to setting a digital marketing budget, many factors contribute to its overall success. While there is no cookie-cutter list of best practices for budgeting, here are a few universal tips that every business should consider when budgeting, regardless of size or industry. 1. Establish clear objectives Before you can allocate a marketing …
It comes as no surprise that smartphones are playing a prevalent role in the lives of Americans now more than ever before. The number of smartphone users continues to increase, and the ways in which people interact with their smartphones are constantly changing. Therefore, it is very important to stay up to date on the …
If you’re like a lot of companies, at some point in time you’ve made one significant effort to optimize your organic search performance, and haven’t done much since. While it’s good that an effort has been made, search optimization results are best achieved through constant monitoring and adjusting. Not only should SEO be consistently watched …
