An Introduction to CRM

Do you want to close deals faster? Get instant information on potential sales deals, marketing campaigns, and account updates? Today, we’d like to discuss Customer Relationship Management (CRM), a key component in engagement marketing. Why CRM? CRMs are capable of improving a lot of different business functions. A CRM allows you to stay updated on …

At a Glance: ForeSee

Customer experience data is invaluable for measuring your business’s online performance. Any good business seeks to understand its customers in order to improve its online presence, sales, and customer relations – but gathering the right information can be a challenge. Today, we’d like to introduce you to ForeSee, one of the most effective customer experience …

How to Optimize Your Site for Mobile Search

Several months ago, Google announced its plans to switch to mobile-first indexing. Since then, there has been a lot of discussion held by marketers and webmasters alike on the effects Google’s new mobile-first policy will have. In case you are unfamiliar with it, mobile-first indexing will change how websites are ranked: rather than looking to …