Many, if not most, of your visitors aren’t seeing your website on a desktop. They’re pulling it up on a phone, and that shift has exposed a major weakness in many homepages. What looks clean on a monitor can easily become cluttered, buried, or unclear on a smaller screen. And that confusion comes at a …
Continue reading “Is Your Homepage Doing Its Job on Mobile?”
More than half of email opens happen on mobile, but many brands still treat mobile optimization as a checkbox. That leads to campaigns that load slowly, break visually, or drive traffic to landing pages that aren’t usable on a phone. If your emails aren’t delivering a seamless mobile experience from open to conversion, you’re losing …
Continue reading “If Your Emails Don’t Work on Mobile, They Don’t Work.”
Buy Now, Pay Later (BNPL) tools aren’t just a convenience anymore. They’ve become an expected part of the checkout experience. Shoppers use them to split payments into interest-free installments, which makes higher-value purchases more manageable. If your site doesn’t offer BNPL yet, that gap could be costing you. BNPL Use Is Growing Fast Across All …
Continue reading “BNPL Might Be the Missing Piece in Your Checkout”
How people pay online has changed fast, and the consequences of falling behind are real. According to the Baymard Institute, 21% of shoppers leave without completing their purchase when their preferred payment method isn’t available. That’s not just a missed opportunity. It’s a preventable drop-off in one of the most valuable moments of the customer …
Continue reading “Avoid Missed Sales by Expanding Payment Options”
Brands invest thousands to drive traffic to their websites, but most visitors never make it through checkout. In fact, according to the Baymard Institute, the average cart abandonment rate in 2025 is 70.19%. That number isn’t just a statistic. It’s lost revenue, wasted ad spend, and a clear sign that something in your customer experience …
Continue reading “Why Customers Abandon Their Carts (and How You Can Stop It)”
