The Psychology Behind an Effective Landing Page

Creating a successful and conversional landing page is more than just HTML and CSS ­­­­­­­­­­- it’s psychology. A landing page, a standalone page on your website designed with a singular objective, should be laid out in a way that entices the consumer to make a desired action or conversion. While it is absolutely vital to have a …

SEO Spotlight: Moz

While there are many platforms out there to help businesses succeed in search, not many provide the software, tools, and resources like our friends at Moz. The Seattle-based company was founded in 2004 as a SEO consulting firm, and since has grown into one of the most well-respected and informational establishments in its category. Moz provides its …