In a few weeks, the holidays will be upon us and the yearly shopping frenzy will ensue. For businesses, this season presents a unique opportunity to create conversions and build consumer audiences. If you haven’t started planning your holiday marketing strategy yet, now is the time to begin. A great way to start preparing for the holidays is to optimize your website for search. Search terms and even search engine results pages (SERPs) can change drastically to reflect consumers’ holiday shopping habits. If you’re unsure of where to start, there are a few things you can do to optimize for holiday SEO.
Research Holiday Keywords
If you know what search terms your target audience uses during the holidays, you’re off to a good start. Take time to research what keywords your audience uses to look up your products (and similar products from competitors) during the holiday season. Of course, if you did this last year, review the keywords that were popular then and compare them to this year’s to see if you can recycle keyword tactics.
Create Holiday-Related Content and Campaigns
Publishing relevant content and building campaigns that promote your products can boost your SEO during this season. Not only are you putting keywords that your customers are looking for on your site, but you’re also creating content that can be shared across your website and social media platforms. Publishing blog posts that focus on the holidays and optimizing product pages can also help to increase your visibility in search engines.
Find Platforms to Rank On
Google My Business is a great place to rank for search results, especially if you have a brick-and-mortar store. However, it’s not the only place you can rank for search results. Amazon is also a key platform to pay attention to during the holidays. Ranking your products for holiday SEO on Amazon can help expand your reach and your target audience.
When it comes to holiday SEO and marketing, you need to start as early as you can. As long as you plan ahead and build a solid holiday marketing strategy, you should be able to navigate the seasonal chaos.