Creating a Google Business Profile is an effective way for businesses to gain visibility on Google. However, creating a Business Profile alone does not give you the ability to manage and edit it. In order to manage your Business Profile, you will also need to create a free Google My Business account.
A Google My Business account is the only way to claim ownership of your Business Profile, gain management rights, and unlock additional free features that can help increase your visibility on Google. In addition to managing and optimizing your Business Profile, there are several other ways you can use Google My Business to enhance your local marketing efforts.
Engage with consumers: Use your Google My Business account to respond to reviews, answer questions, enable direct messaging, and publish posts to your Business Profile.
Highlight your business: Provide detailed information about your business through your Google My Business account dashboard, including hours, website link, products and pricing, and other details that make your business unique.
Gain insights: Use the Google My Business dashboard to gain key insights on your audience and local search performance, including queries customers are using to find your Business Profile, a breakdown of actions taken on your listing, and how your photos are performing compared to other profiles in your category.
Perform local SEO: Optimize your Business Profile to show up in the coveted 3-Pack by incorporating keywords into your profile and performing other optimizations.
By creating a Google My Business account and utilizing these features, businesses can increase their visibility on Google and enhance their local marketing efforts. Contact Starkmedia today about getting your Google My Business profile aligned with your business goals.