Customer personalization is one of the most effective marketing methods to use but requires considerable time and effort to manage. Fortunately, Salesforce has the perfect platform to help you create personalized customer engagement. Today, we’d like to go over the Salesforce Marketing Cloud.
Why choose the Salesforce Marketing Cloud?
The Salesforce Marketing Cloud is a CRM platform that allows you to manage your customers’ journeys. You can use the Marketing Cloud to drive engagement, create campaigns, build personalized web content, track interactions online and more.
By selecting the Salesforce Marketing Cloud, you gain the potential to improve your marketing strategy exponentially. The Marketing Cloud allows you to track, analyze and use valuable customer data to create relevant interaction experiences and content for individual customers.
The Marketing Cloud features a suite of tools that help you do everything from automating emails to merging your social accounts. Here’s a quick list of these applications and their uses:
- Email Studio: email marketing
- Mobile Studio: mobile messaging
- Social Studio: social media marketing
- Advertising Studio: digital advertising
- Web Studio: dynamic landing pages and personalized content
- Journey Builder: consumer journey management and marketing automation
- Data Studio: data sharing platform
- Salesforce DMP: data management platform
Would you like to learn more about how the Marketing Cloud can benefit your marketing efforts? Contact Starkmedia today. As a certified Salesforce consultant, we’ve had plenty of experience helping our clients implement tools to enhance their customer relationships. We’d be happy to answer your questions and help you start using the Salesforce Marketing Cloud.