The focus on SEO continually becomes less technical and more about simply writing great content that your audience wants to read and engage with. In order to win in Search, brands have to know what content their target audience craves and how to write it. Enter: keyword research.
Late last year, Google introduced a “Mobile-Friendly Test” which allowed companies to test the responsiveness of their websites. Given that more than half (60%) of all Google searches currently come from mobile devices, it only makes sense for Google to further prioritize the importance of a mobile experience. As of April 21, 2015, the new …
Read More “New Google Algorithm Will Penalize Websites That Are Not Mobile-Friendly”
We all know that slow sites are annoying for users. But having a slow site affects more that just the user experience — it also affects your search ranking. Google has been using page load times as a factor in search ranking algorithms since 2010, citing the simple fact that “faster sites create happy users.” …
Read More “Is your website loading slowly? How does this impact your Google search ranking?”
