Optimize Your Content With Keyword Research

The focus on SEO continually becomes less technical and more about simply writing great content that your audience wants to read and engage with. In order to win in Search, brands have to know what content their target audience craves and how to write it. Enter: keyword research.

New Google Algorithm Will Penalize Websites That Are Not Mobile-Friendly

Late last year, Google introduced a “Mobile-Friendly Test” which allowed companies to test the responsiveness of their websites. Given that more than half (60%) of all Google searches currently come from mobile devices, it only makes sense for Google to further prioritize the importance of a mobile experience. As of April 21, 2015, the new …