HassleLess Mattress has always promoted a different kind of shopping experience: simple and hassle-free. To keep that message in front of people, they work with Starkmedia on video content that keeps current promotions visible, highlights the in-store experience, and reinforces why customers choose HassleLess. Starkmedia moves fast, from shoot to final cut, so spots are …
Strong content doesn’t guarantee results. If your list isn’t segmented, even the best emails get ignored. HubSpot reports that segmented campaigns see 30% more opens and 50% more clicks. But many organizations still treat their lists as one audience, and their performance suffers. Four Ways to Fix It Use behavior to guide your segments Demographics don’t tell you …
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Your new site is live. It looks better. But traffic is flat, and lead generation hasn’t picked up. That’s common, and it usually comes down to what happens after launch. The Post-Launch Stall This is where momentum starts to slip. Not because the site is broken, but because no one is actively guiding it. Content …
Most marketers don’t realize how much revenue is lost to site speed until traffic dips or leads stall. Your site might look fine. But if it takes too long to load, it’s quietly getting punished in Google results, turning off visitors, and costing you qualified leads. Page speed is now a ranking factor, an experience …
Many, if not most, of your visitors aren’t seeing your website on a desktop. They’re pulling it up on a phone, and that shift has exposed a major weakness in many homepages. What looks clean on a monitor can easily become cluttered, buried, or unclear on a smaller screen. And that confusion comes at a …
More than half of email opens happen on mobile, but many brands still treat mobile optimization as a checkbox. That leads to campaigns that load slowly, break visually, or drive traffic to landing pages that aren’t usable on a phone. If your emails aren’t delivering a seamless mobile experience from open to conversion, you’re losing …
Read More “If Your Emails Don’t Work on Mobile, They Don’t Work.”
Today’s marketers can influence consumer behavior through many channels. Direct, Social, Paid Search, Email, Display, and Organic Search are just a part of the framework that makes up available consumer touch points. This brings tech-savvy marketers closer to the customer than ever before. But there is a problem. Many of us have been led to …
Read More “Why Your Marketing Channels Should Work Together (And How to Make It Happen)”
A landing page is built to move someone forward. That might mean filling out a form, downloading a resource, or asking for more information. If the page isn’t clear about what happens next, visitors will leave. At Starkmedia, we design landing pages that do more than look polished. They are built to drive action and …
Starkmedia partnered with Mercury Marine to establish brand standards and improve email content delivery across its Mercury Marine, Mercury Racing, and Quicksilver brands. This collaboration focused on defining how content should be presented and delivered, ensuring consistency and professionalism in every customer interaction. A Playbook for Long-Term Success We developed a comprehensive style guide to …
Winning consumer attention during these busy periods can be challenging. Whether it’s holiday shopping, back-to-school, or summer sales, businesses must strategically capture their audience at the right moment. That’s where an expertly crafted PPC campaign comes into play. At Starkmedia, we create precise, data-driven PPC strategies that help brands cut through the noise when it …
Read More “Getting the Most from Your PPC Campaigns During Peak Seasons”
