With the end-of-year right around the corner, we at Starkmedia wanted to provide you with a Digital Survival Kit for a successful 2023. These digital tactics can increase revenue and provide a road map for navigating through the new year.
SEO Engagement – Organic search is a massive part of most businesses’ website performance and a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement. A site that ranks high on search engine results pages is considered high-quality and trustworthy by search engines, and this, in turn, boosts the credibility of your business. We will provide monthly recommendations and revisions based on keyword monitoring and SEO best practices.
Paid Search Campaign – Unpaid (SEO) and paid marketing strategies (PPC) work well together. PPC helps your site appear across multiple channels which extends your audience. We select the correct channels for your brand messaging and maximize the paid campaign performance.
Analytics Engagement – Web analytics are critical to the success of your online presence. Analytics provide insight into how your visitors enter the website, from which channels they originate, their paths and engagement points, and whether or not they are converting to a lead or sale.This is crucial for recommendations involving site design, user interface, overall content strategy, platform integration, or server configuration.
Strong SEO engagement, paid search campaigns, and analytics engagement are all reliable ways to build your traffic and increase your SERP ranking. If you’d like to know more about how to use your 2023 Digital Survival Kit, contact us. We’re here to answer your questions and help you build a digital strategy that will move your brand forward.