Woodway Site Launch

Starkmedia is proud to announce the launch of the new website for Woodway. Woodway is the world’s largest specialized treadmill manufacturer, with facilities in the United States, Germany, and Japan.

Woodway came to Starkmedia looking for a website that could tell the story of their brand visually and market their current content in a new and fresh way. With this in mind, our team created a content-rich, visually appealing website using the WordPress CMS platform. WordPress 5.0 was selected because of the flexibility it offers via the new block-based Gutenberg editor. 

At the heart of the new Woodway website is its flexibility and functionality, and the abilities it gives Woodway to change their content whenever they want. Thanks to the user-friendly Gutenberg editor, by simply changing out the photos and copy in the modular design, Woodway can update the complete look and feel of the website. New information architecture was designed for this website specifically. 

Ecommerce functionality was achieved by integrating WooCommerce and PayPal. Due to the oversized nature of many of Woodway’s products, multiple shipping methods were added and assigned to ensure accurate shipping quotes. 

Additional features of the website include a video hero slider on the homepage, email signup through Constant Contact, consumption and display of an RSS news feed, videos on product landing pages, and a mega menu to make information more easily accessible. It was also integrated with Instagram using InstaShop to leverage user-generated content. 

Our team utilized interactive elements to show off Woodway’s various treadmills and products. Design highlights include prominent calls to action on all pages and carousels that show related products, giving Woodway the opportunity to upsell and cross-sell. Newly added filters allow customers to narrow down results to specific product pages. 

Because of Woodway’s global reach, they were looking for a website that could cater to their international audiences as well. The new website serves up different content based on selected language, including slider content and product offerings. 

Overall, the new Woodway website allows for flexibility and functionality that speaks to their customers and markets like never before. Starkmedia is thrilled to present the new Woodway website! 


If you would like to learn more about how Starkmedia can give your business a website refresh, contact us today.