Most marketers don’t realize how much revenue is lost to site speed until traffic dips or leads stall. Your site might look fine. But if it takes too long to load, it’s quietly getting punished in Google results, turning off visitors, and costing you qualified leads. Page speed is now a ranking factor, an experience …
Many, if not most, of your visitors aren’t seeing your website on a desktop. They’re pulling it up on a phone, and that shift has exposed a major weakness in many homepages. What looks clean on a monitor can easily become cluttered, buried, or unclear on a smaller screen. And that confusion comes at a …
Continue reading “Is Your Homepage Doing Its Job on Mobile?”
More than half of email opens happen on mobile, but many brands still treat mobile optimization as a checkbox. That leads to campaigns that load slowly, break visually, or drive traffic to landing pages that aren’t usable on a phone. If your emails aren’t delivering a seamless mobile experience from open to conversion, you’re losing …
Continue reading “If Your Emails Don’t Work on Mobile, They Don’t Work.”
Buy Now, Pay Later (BNPL) tools aren’t just a convenience anymore. They’ve become an expected part of the checkout experience. Shoppers use them to split payments into interest-free installments, which makes higher-value purchases more manageable. If your site doesn’t offer BNPL yet, that gap could be costing you. BNPL Use Is Growing Fast Across All …
Continue reading “BNPL Might Be the Missing Piece in Your Checkout”
Online payment habits have shifted rapidly, and the risks of falling behind are significant. Data from the Baymard Institute shows that 21% of shoppers abandon their carts if their preferred payment method isn’t available. This represents a preventable loss at the most critical stage of the customer journey. What Customers Expect to See at Checkout …
Continue reading “Avoid Missed Sales by Expanding Payment Options”
