Briggs Racing Celebrates New Website Launch

Briggs Racing Celebrates New Website Launch

Briggs Racing has launched their new website, designed and developed by Starkmedia. Briggs Racing, a division of Briggs & Stratton, has been providing engines to racing enthusiasts since 1991. Besides producing the power that drives many racers’ careers, Briggs Racing is also highly involved in the racing community.

Briggs Racing needed a site that would match their brand’s image, which is built on the principles of performance, durability, and quality. They wanted a site that would be eye-catching and engaging, but easy to navigate and manage as well.

Our team used Drupal as the site’s CMS to give the Briggs Racing Staff straightforward management capabilities. They also made the site responsive to prioritize mobile users.

The Starkmedia team also included several special features to highlight Briggs Racing’s strong involvement in the racing community. They extensively integrated videos throughout the site to showcase Briggs Racing engines in action and how-to videos. They also included the Weekly Racing Series as a feature of the site. This series highlights the standings of racers across the United States and Canada.

About Starkmedia: Starkmedia first opened its doors over twenty years ago in Milwaukee’s Historic Third Ward. Starkmedia is a full-service digital agency that offers services ranging from web design and application development to marketing consultation. To learn more about Starkmedia, contact us today.

Congratulations to Briggs Racing on the launch of their new website. Visit the site today at