At a Glance: Salesforce Marketing Cloud

Every company aspires to have their customers build a lifelong experience with their brand. In order to nurture this customer journey, you need to be involved with your customers in all areas: from their interactions with your employees, visits to your website, experiences with your products, and beyond.

This may seem overwhelming at first, but there are many Customer Relationship Management (CRM) platforms that are designed to help you manage your interactions with current and potential customers. Today, we are going to discuss the Salesforce Marketing Cloud.

The Salesforce Marketing Cloud is a CRM platform that helps you understand your consumers, personalize their experience, and engage them across channels. With the Salesforce Marketing Cloud, you can engage both businesses and consumers and integrate every experience with your brand across a multitude of channels.

The Salesforce Marketing Cloud offers a range of marketing tools and products including:

  • Journey Builder: Connect every interaction across email, mobile, advertising, and the web into a seamless customer experience.
  • Email Studio: Build personalized email campaigns and reach your ideal audience.
  • Salesforce DMP: Capture, unify, and activate your data from any source to strengthen consumer relationships.
  • Salesforce Data Studio: Power your marketing with data from the world’s largest premium data ecosystem.
  • Social Studio: Listen, publish, and engage with your consumers across social media channels.
  • Advertising Studio: Integrate your digital advertising with your marketing and CRM data to build personalized customer experiences.
  • Mobile Studio: Reach customers on any device by personalizing your mobile messaging with SMS marketing, push notifications, and group messages.
  • Interaction Studio: Visualize, track, and manage real-time consumer experiences across any channel.
  • Pardot: Unite marketing and sales on a single platform for B2B marketing automation.

If you’re looking to enhance your customer relationships, contact us today. We’re happy to answer your questions and help you start using the Salesforce Marketing Cloud.