Headquartered in Watertown, Wisconsin, Kusel Equipment Co. has been in business for 170 years. Originally started as a tinware business in 1849, Kusel has grown to be an industry leader in stainless steel drainage products and cheese making equipment. Starkmedia was approached by Celtic, Inc., a full-service advertising and public relations agency in Milwaukee, to be their partner on a website rebrand for Kusel and provide our web design and development expertise.
For the new Kusel site, we created a sitemap, information architecture, and wireframes that incorporated design elements created by Celtic. As part of our partnership with Celtic, we took page designs provided by Celtic for Kusel and translated them to the web. Our design team provided guidance on the best practices for web design as well as concept direction. The site design marries the two product lines that Kusel manufactures—drainage and cheese making equipment—and better displays these products on the homepage. Following Kusel’s brand guidelines, we leveraged universal marketing banners and elements to showcase Kusel’s products. Features of the site include a resource library, video library, brochures, case studies, idea generator, and the ability to find a salesperson (for both of Kusel’s divisions). Our team programmed the site to serve up related products and custom ideas based on customer information.
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