When DeltaHawk Engines, an aircraft engine manufacturer based in Racine, Wisconsin, was looking for a creative way to drive potential new customers to their site, they turned to Starkmedia for help and expertise.
After assessing DeltaHawk’s needs and goals, our team provided strategy, design, and development on a marketing automation campaign that captured new prospects through organic and paid search landing page forms around DeltaHawk’s involvement in the EAA AirVenture event.
Utilizing Salesforce and Pardot expertise, our team provided strategic direction on progressive questioning to funnel prospects into personas and serve content relevant to their interest and engagement with the brand.
Starkmedia designed landing page templates and emails, configured the Salesforce platforms to capture and segment audiences, created automated engagement programs to deliver timed emails and notify sales of prospect readiness based on scoring and grading models.
We also implemented and managed a paid search campaign to create additional traffic, and leveraged our content marketing expertise throughout to capture hundreds of new qualified leads for this innovative aviation engine startup.
Starkmedia’s Pardot Experience
As a Certified Pardot Consultant, we have the expertise to drive the setup and integration process. We also possess the knowledge to guide the strategy that will ensure you’re using this tool to its fullest potential as you increase leads and convert them to prospects and sales. We have integrated Pardot forms with client websites to assist them in gated content strategies.
If you are interested in a versatile marketing automation platform, Pardot might be the answer for you. Contact us today if you’d like to learn more about this platform or find out how we can help you integrate it.