At a Glance: WooCommerce

WooCommerce positions itself as “the open-source e-commerce platform for WordPress,” powering over four million online stores. WooCommerce provides an alternative to platforms like Shopify, BigCommerce, and Magento for companies looking for cost efficiency, flexibility, and customization. Why WooCommerce? Scalability & Flexibility: WooCommerce is designed to grow alongside businesses, accommodating everything from small inventories to extensive …

Getting the Most from Your PPC Campaigns During Peak Seasons

Winning consumer attention during these busy periods can be challenging. Whether it’s holiday shopping, back-to-school, or summer sales, businesses must strategically capture their audience at the right moment. That’s where an expertly crafted PPC campaign comes into play. At Starkmedia, we create precise, data-driven PPC strategies that help brands cut through the noise when it …

What is an SEO Audit (And Are They Necessary?)

SEO audits assess how well your site is optimized for search engines by identifying issues that could impact visibility and ranking. They’re essential for keeping your website in top shape and ensuring its success in search. The Elements of an SEO Audit Technical Analysis Technical analysis is one of the most important aspects of an …

ADA Compliance and Why It Matters

Why ADA Compliance Matters for Your Website The Americans with Disabilities Act (ADA) was established in 1990 to guarantee equal opportunities for people with disabilities. In 2010, the U.S. Department of Justice implemented the ADA Standards for Accessible Design. This requires all electronic and information technology, including websites and applications, to be accessible to individuals …