When EVERSANA, a leading independent provider of commercial services to the life science industry, was seeking a partner to improve the design and content strategy of their campaign landing pages, they turned to Starkmedia for help and expertise.
Their campaign landing pages are housed within Marketo, a marketing automation software that focuses on lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Marketo helps businesses optimize their marketing programs, engage customers and build long-term relationships with them, and increase their revenue.
EVERSANA’s goals for the project included a responsive design with an improved front-end user experience of campaign page templates, improved back-end authoring experience, implementation and testing of approved enhancements on the Marketo platform, and content authoring of pages in the new templates.
After taking the time to discuss and understand the company’s goals, our team created layouts of revised landing page designs, utilizing existing content but simplifying responsive display. We implemented the approved designs on the Marketo platform, increasing the template flexibility and functionality through an innovative modular approach. This strategy allows EVERSANA to achieve numerous design layouts while streamlining the page creation process.
Starkmedia’s Marketo Experience
Marketo’s powerful marketing automation software allows brands to market themselves while personalizing and automating programs at the same time. Marketing automation platforms like Marketo are useful tools for businesses that want to do more to expand their marketing strategies. Marketo is great for running campaigns, nurturing leads, and conducting other marketing processes that would otherwise take time away from more urgent projects.
At Starkmedia, we have experience with deploying Marketo to provide our clients with strategies and solutions that produce results. If you would like to learn more about Marketo or want to start using it for yourself, contact us. Our team would be happy to answer your questions and help you get started.