Strong content doesn’t guarantee results. If your list isn’t segmented, even the best emails get ignored.
HubSpot reports that segmented campaigns see 30% more opens and 50% more clicks. But many organizations still treat their lists as one audience, and their performance suffers.
Four Ways to Fix It
Use behavior to guide your segments
Demographics don’t tell you when someone’s ready to act. Website visits, downloads, and clicks do. Target based on what people do.
Score your list by recency, frequency, and value
RFM scoring ranks contacts based on how recently they’ve engaged, how often they take action, and how much they spend. It helps you prioritize the users most likely to convert.
Match content to lifecycle stage
New leads, loyal customers, and lapsed users each need a different message. Lifecycle targeting improves timing and response.
Recover missed revenue from cart abandoners
Abandoned carts are one of the biggest missed revenue opportunities in ecommerce. We build recovery flows that respond to product type, user behavior, and timing.
Better Segmentation Starts With Integration
Segmentation works best when your platforms connect. If your CRM, ecommerce tools, and email system don’t share data, targeting becomes guesswork. We help teams sync platforms like Salesforce, Mailchimp, and Constant Contact so campaigns reach the right people at the right time.
If your email performance is slipping, your list strategy may be to blame. We can help you rebuild it.
