Performance Max campaign is a new Google Ads campaign that will improve your advertising strategy through the power of automation in machine learning. The primary objective is to generate leads, drive online sales, and in-store visits without using the Google Merchant Center product feed.
With Performance Max being a goal-based campaign type that uses machine learning, it is able to serve audiences a relevant ad with an optimal bid to maximize campaign performance. You will be able to show your ads in every channel Google is able to target without creating individual campaigns for those ads. This will help save time, energy, and money when creating these campaigns in the future.
At Starkmedia, we have seen great results and promising stats that could greatly improve your business’s online presence. Contact us today to discuss how Performance Max is right for your business.