How to Improve Visibility in Google AI Overviews, ChatGPT, and Gemini 

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AI tools are reshaping how people find information, and most organizations are starting to feel it. Instead of listing links, platforms like ChatGPT, Gemini (and Google’s AI Overviews), and Perplexity combine what they trust into a single answer.  Strong content has always mattered, but AI tools place even more weight on information that is clear, …

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Building a Successful Website: Strategy & Research

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Creating a successful website starts long before design or development. It begins with a solid strategy and research phase, setting the stage for your site to meet user needs while aligning with business objectives. Here’s how to do it right. Why Strategy & Research Are Crucial A well-planned strategy and research phase lays the foundation …

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What is an SEO Audit (And Are They Necessary?)

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SEO audits assess how well your site is optimized for search engines by identifying issues that could impact visibility and ranking. They’re essential for keeping your website in top shape and ensuring its success in search. The Elements of an SEO Audit Technical Analysis Technical analysis is one of the most important aspects of an …

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Is Your Google My Business Profile Helping or Hurting Your Visibility?

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Did you know that according to SEMRush, 46% of all search users are looking for local goods and services? Google states that 76% of local searchers visit a physical location within 24 hours, and 28% of those searches result in a purchase.  No matter how active you are online or how much you prioritize your …

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How to Recover Organic Traffic After Google’s March 2024 Update

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Struggling with lowered site traffic after Google’s March 2024 update? You’re not alone—millions of site owners just like you are experiencing significant drops. Fortunately, we can help! What is Organic Traffic? Organic traffic refers to visitors who find your website through unpaid search results. Not to be confused with direct traffic, organic traffic is often …

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