YouTube remains one of the best ways to reach people through video. It combines the scale of TV with the targeting of digital, making it a strong fit for both brand and performance campaigns.
Ad Formats
Each format plays a different role:
- Skippable ads let viewers decide whether to keep watching, giving control to the audience and efficiency to the advertiser.
- Non-skippable ads work better when every second of your message matters.
- Bumper ads are six-second clips built to reinforce recognition over time.
- In-feed ads appear across search and watch pages, capturing users who are already in discovery mode.
Why It Works
YouTube makes it possible to reach people who are actively searching, watching, or comparing. It can build awareness, bring past visitors back into the fold, or convert ready buyers, all within one system.
How Starkmedia Helps
We help clients plan, launch, and refine YouTube campaigns that balance creativity with measurable impact. The goal is simple: make video spend work harder and show clearly where it’s paying off.
If your paid media could be getting more from video, we’ll help you find out why.
