Choosing a content management system is one of the most important decisions your team will make. The right platform influences how you create, protect, and grow your site. WordPress and Drupal are both leading CMSs, but they’re built for different types of organizations. For teams that expect to scale, Drupal provides a stable foundation that …
HubSpot has grown into a customer platform that brings marketing, sales, service, content, commerce, and data together in one place. The Smart CRM sits at the center, connecting tools across the platform. In addition to storing customer data, HubSpot now supports everything from content creation to email campaigns, blogging, social media, and more. HubSpot includes …
The California Privacy Rights Act (CPRA), passed in 2020, took effect on January 1, 2023, and enforcement began on July 1, 2023. If your website collects data from California residents, compliance is required. That includes a clear privacy policy, user control over data selling and sharing, visible opt-out tools, and honoring opt-out requests. Most people …
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HassleLess Mattress has always promoted a different kind of shopping experience: simple and hassle-free. To keep that message in front of people, they work with Starkmedia on video content that keeps current promotions visible, highlights the in-store experience, and reinforces why customers choose HassleLess. Starkmedia moves fast, from shoot to final cut, so spots are …
Strong content doesn’t guarantee results. If your list isn’t segmented, even the best emails get ignored. HubSpot reports that segmented campaigns see 30% more opens and 50% more clicks. But many organizations still treat their lists as one audience, and their performance suffers. Four Ways to Fix It Use behavior to guide your segments Demographics don’t tell you …
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