The evolution of social media has stirred up the marketing game and new platforms continue to surface. Which ones are worth your time? . . .
QR codes have arrived on the scene and are making quite an impact. In June 2011, 14 million American consumers scanned QR codes with their mobile devices as reported by bizreport.com. With a vast array of uses and possibilities, these eye-catching bar codes could be the perfect fit to your marketing strategy.
One way to target both potential and current customers is to use two different strategies when creating your QR codes. In order to target potential customers, create QR codes and display them on products at retailers. When the code is scanned the user is taken to a specifically designed mobile page that highlights specs for that product. 
For current customers, place a QR code within manuals for each specific model that leads the user to a resource page with information on that model’s parts, maintenance, etc. These vastly different approaches will give you the opportunity to successfully target each audience. Is there an opportunity you’re missing?
To find other possibilities for marketing with QR codes as well as keys to success, scan the code with your QR reader or view it in a browser.
Did you just download your one-thousandth iPhone application? Maybe you checked the score of tonight’s game before dinner? As those who have embraced recent progress in communication technology, we can all admit to at least a slight attachment to our mobile device. Lately, with new features, options, and apps being added almost daily, we can do virtually anything on our phones. Today’s cell phones have Internet access comparable to computers, with the additional benefit of supreme portability; which provide users the ability to perform web searches anytime, anywhere. ComScore notes that 32% of Americans have used their mobile devices to go online, providing a great marketing opportunity for any firm that is ready to conquer the mobile world. Staying ahead of the trends will allow your company to capitalize on new marketing opportunities and provide new avenues for online visibility. Consider the following questions:
Looking for an alternative CMS solution that is affordable? WordPress is an open source blog publishing program that is installed on the user’s Web server. Many companies have discovered the benefits of utilizing WordPress, while using its vast resources to create a custom blog or employing its content management system abilities to update and manage an affordable website. WordPress provides dynamic and user friendly input with functions that also allow easy additions and overall customization. Moreover, WordPress also allows for:
