Google My Business (GMB) has many different features designed to help businesses succeed, but one that is often overlooked is Google Q&A. By responding to the questions posted to your brand’s Business Profile on Google, you can attract potential customers to your storefront and save yourself valuable time.
To find Google Q&A, search for your business on Google and navigate to your Business Profile. Questions asked by customers will show up either behind the “See all questions” link on your business’s Business Profile or, if the question has at least one thumbs up, it will appear directly on the front page of the Business Profile in Google search results.
It’s important that a brand monitors the questions being asked so that their customers’ questions don’t end up being ignored or answered by others who aren’t familiar with your business. Currently, any Google user can ask and answer questions with Google Q&A. While this may seem daunting, you can also take advantage of Google Q&A and brainstorm the top questions your customers may ask before coming into your business. Google allows and encourages business owners to post and answer their own questions.
Actively responding to and posting to Google Q&A shows your customers that your business is engaged and responsive. Answering questions makes it easier for potential customers to find out more details about your business, and it can help you cut down on inquiries received over the phone, email, or messaging.
If you’re interested in learning more about how to take advantage of Google Q&A, contact us today. We’d be happy to help you optimize every aspect of your company’s Google My Business account.