Shopify is strongly considered in most modern eCommerce conversations because it’s used across a wide range of organizations, from growing brands to complex, multi-channel operations. It provides a stable commerce foundation that can integrate cleanly with larger marketing, analytics, and operational systems. At its core, Shopify provides a single system for selling online and in …
Buy Now, Pay Later (BNPL) tools aren’t just a convenience anymore. They’ve become an expected part of the checkout experience. Shoppers use them to split payments into interest-free installments, which makes higher-value purchases more manageable. If your site doesn’t offer BNPL yet, that gap could be costing you. BNPL Use Is Growing Fast Across All …
Continue reading “BNPL Might Be the Missing Piece in Your Checkout”
How people pay online has changed fast, and the consequences of falling behind are real. According to the Baymard Institute, 21% of shoppers leave without completing their purchase when their preferred payment method isn’t available. That’s not just a missed opportunity. It’s a preventable drop-off in one of the most valuable moments of the customer …
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Brands invest thousands to drive traffic to their websites, but most visitors never make it through checkout. In fact, according to the Baymard Institute, the average cart abandonment rate in 2025 is 70.19%. That number isn’t just a statistic. It’s lost revenue, wasted ad spend, and a clear sign that something in your customer experience …
Continue reading “Why Customers Abandon Their Carts (and How You Can Stop It)”
A landing page is built to move someone forward. That might mean filling out a form, downloading a resource, or asking for more information. If the page isn’t clear about what happens next, visitors will leave. At Starkmedia, we design landing pages that do more than look polished. They are built to drive action and …
WooCommerce positions itself as “the open-source e-commerce platform for WordPress,” powering over four million online stores. WooCommerce provides an alternative to platforms like Shopify, BigCommerce, and Magento for companies looking for cost efficiency, flexibility, and customization. Why WooCommerce? Scalability & Flexibility: WooCommerce is designed to grow alongside businesses, accommodating everything from small inventories to extensive …
Did you know that according to SEMRush, 46% of all search users are looking for local goods and services? Google states that 76% of local searchers visit a physical location within 24 hours, and 28% of those searches result in a purchase. No matter how active you are online or how much you prioritize your …
Continue reading “Is Your Google My Business Profile Helping or Hurting Your Visibility?”
Salsify Inc. says great customer experiences “are channel-specific, evolve with changing buying habits, and rely on complete and accurate product content.” If your company maintains a catalog of complex product offerings, it might be time to consider a product information management (PIM) system like Salsify. Managing product information can be complex, but platforms like Salsify …
Want to access all your website’s most important metrics in one place? Are you curious about how your data can tell a more compelling story? Want to make data-driven decisions with confidence? With a customized analytics dashboard, you can effortlessly view all your most important metrics and KPIs anytime. Whether you’re interested in a daily, …
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Despite its critical role in digital marketing today, onsite search is often overlooked. Onsite search is a form of search limited to the contents of a site, unlike a search engine like Google which indexes pages from all over the web. Utilizing onsite search enhances user experience (UX), drives conversion rates, deepens understanding of user …
Continue reading “Overlooked and Underrated: The Value of Onsite Search”
