Brands invest thousands to drive traffic to their websites, but most visitors never make it through checkout. In fact, according to the Baymard Institute, the average cart abandonment rate in 2025 is 70.19%.
That number isn’t just a statistic. It’s lost revenue, wasted ad spend, and a clear sign that something in your customer experience isn’t connecting.
In e-commerce, cart abandonment is often treated as a simple user experience issue. But the reality is more complex. Abandoned carts can point to gaps in your pricing strategy or a disconnect between your marketing and your website’s infrastructure. And these problems tend to compound over time.
Why Visitors Leave Before Buying
The most common reasons are deceptively simple:
- The final cost with shipping and taxes isn’t communicated early enough
- Slow or clunky checkout pages, especially on mobile
- Confusing navigation or required account creation
- Broken tracking that causes missed retargeting opportunities
But solving them isn’t as simple as checking boxes. Effective solutions depend on having the right data, the right tools, and a digital partner who can turn both into meaningful action.
Getting More Traffic Is Only Half the Battle. The Real Wins Happen at Checkout.
If your team is spending heavily to fill the top of the funnel without addressing where users drop off, you’re leaking revenue. Fixing that leak requires more than a new checkout button. It means revisiting how your site functions, how it talks to your backend systems, and how well your marketing and development strategies are aligned.
That’s where we come in. At Starkmedia, we’ve helped e-commerce brands recover thousands in lost revenue by improving how their sites support and respond to user behavior. Whether it’s identifying friction points, re-engaging abandoned visitors with better data, or tightening up the user journey from landing page to conversion, we help teams move faster and smarter.
Let’s Turn Missed Sales Into Real Revenue
Every day your site fails to convert is another day your competitors win. If your cart abandonment numbers are stuck (or worse, ignored), it’s time to get serious about change.
Let’s talk about what your site could be doing better. Contact us today.
