EverWhite a division of Glenroy, Inc. started by producing the unique EverWhite dry erase surface. The product was a success and the company developed into a 77,000 square foot production facility with a variety of high-quality visual communications products. Also contributing to EverWhite’s success is the use of high-quality materials, made with genuine craftsmanship in the heartland of America. As EverWhite grew, their online presence remained stagnant lacking the appeal it needed to reflect the ever-growing company. The previous site led the visitor through countless unorganized options leaving them confused and frustrated.
Today, EverWhite’s website is an essential component to their business because a majority of their sales are done through their online store. The following steps were established to increase EverWhite’s e-commerce success:
- Less Clicks.
- Provide Resources.
- Clean Design.
- Clear Navigation.
- Upgraded shopping cart.
Once a product has been selected the user is conveniently given options on the very same page. Check out is done seamlessly, providing the least of amount of clicks possible.
The site provides visitors with a resource center that includes information on the product, maintenance, installation, shipping, and specific resources for architects. In addition to the resource center, the visitor is also provided with a savings calculator to show how their purchase will benefit their bottom line.
The new design now supports the product instead of distracting from it. With a clean and updated look the visitor can find information easily.
The top-level navigation includes five important buckets of information that expand horizontally to provide more direction.
The revised shopping cart takes you through four easy steps, but also provides options along the way to ensure necessary accessories aren’t forgotten.
Guarantee your website supports your product by providing the latest e-commerce conveniences. Online shopping should be convenient, so make sure your site provides resources to guide the customer in the buying process as well as an easy and secure check out.
