Optimizing your CRM

If you’re like many marketers, you may already be using a Customer Relationship Manager (CRM) like Salesforce, Netsuite, Microsoft Dynamics or any number of other tools. CRM tools are extremely powerful and have endless capabilities, but many businesses fail to utilize them to their full potential. Here are some key practices that will help you …

Five Tips to Grow Your Email List

Good marketers know that email marketing is a crucial way to reach their audience, and the more people on their email list, the better. What some marketers fail to realize is that the average email database degrades by about 25% every year, so building a list is a never-ending process. Here are five tips for easily and effectively growing your email list.

Understanding the Customer Journey

Many of us have been led to believe that the channels we use to target our audience work separately from each other-in silos. In reality, the customer journey is far more complex than that.

4 Tips for an Effective Landing Page

A landing page is only as successful as the message it conveys and the people that visit it. Businesses often see inadequate results from landing pages because they simply do not know what an effective landing page looks like. In fact, the typical landing page loses more than half of its visitors immediately. How do you keep visitors on your page and generate more conversions?

Starkmedia Welcomes Apex Tool Group

Starkmedia is pleased to announce our new partnership with the Power Tool Division of Apex Tool Group (ATG). Apex Tool Group is one of the largest manufacturers of professional hand and power tools in the world, serving the industrial, vehicle service and assembly, aerospace, electronics, construction and serious DIY markets.

Sitecore: Did You Know?

Sitecore’s 7.0 release includes significant digital marketing and technological enhancements, and Starkmedia has recently had its architecture and development teams participate in Sitecore’s 7.0 certification. Starkmedia is a certified Sitecore 7.0 CMS and DMS developer and strategic solutions provider. The hub for the 7.0 enhancements revolves around Sitecore’s Experience Platform, and the platform’s digital marketing suite is