Client Spotlight: TRC Global Launches TRC SMARTApp

Starkmedia is pleased to share news about a recent web-based application created for one of our clients, TRC Global. TRC Global is an industry-leading employee relocation company in Milwaukee, WI, delivering customized talent mobility programs throughout the U.S. and in more than 150 countries worldwide. Through their creative and pragmatic thinking, they are able to …

Automated Lead Nurturing

Let’s face it, customers are perpetually changing and as marketers we must adapt to stay relevant. Customers have a wealth of information and resources at their fingertips and many of them prefer to do their own research. According to a recent study, “73% of all B2B leads are not sales-ready,” which means marketers need to  …

Optimizing your CRM

If you’re like many marketers, you may already be using a Customer Relationship Manager (CRM) like Salesforce, Netsuite, Microsoft Dynamics or any number of other tools. CRM tools are extremely powerful and have endless capabilities, but many businesses fail to utilize them to their full potential. Here are some key practices that will help you …

Five Tips to Grow Your Email List

Good marketers know that email marketing is a crucial way to reach their audience, and the more people on their email list, the better. What some marketers fail to realize is that the average email database degrades by about 25% every year, so building a list is a never-ending process. Here are five tips for easily and effectively growing your email list.

Understanding the Customer Journey

Many of us have been led to believe that the channels we use to target our audience work separately from each other-in silos. In reality, the customer journey is far more complex than that.

4 Tips for an Effective Landing Page

A landing page is only as successful as the message it conveys and the people that visit it. Businesses often see inadequate results from landing pages because they simply do not know what an effective landing page looks like. In fact, the typical landing page loses more than half of its visitors immediately. How do you keep visitors on your page and generate more conversions?