Many marketers have resisted using social media advertising because there are free tools and strategies that have traditionally helped grow a social media presence organically. However as social platforms have evolved, cultivating an audience and getting conversions without spending money has become harder and harder (think: Facebook’s new algorithm). Whether social advertising is worth it……
Read MoreJust a few weeks ago, we talked about how Pinterest (the third-largest social network in the world based on referral traffic and daily active users) could be a valuable marketing tool. At the time of our last post, Pinterest still had not confirmed rumors that they would be rolling out a “buy” button. But the……
Read MoreBy now, you've seen plenty of evidence that social media is a valuable tool for increasing awareness, driving site traffic, and even increasing conversions. However, many brands miss out on a huge part of the value of social by failing to properly integrate it into their websites. Here are our top 4 tips for integrating…
Read MoreWhen Pinterest emerged five years ago, it was seen as a social scrapbook. But the company has evolved into much more. Pinterest is now the third-largest social network in the world based on referral traffic and daily active users, and with new features and functionality, Pinterest can be an invaluable tool for ecommerce retailers to……
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