Social Media

Social Shopping on Instagram

In recent months, Brandwatch published a list of thirty-seven statistics for Instagram that revealed some vital facts for companies who want to engage social shoppers on this platform. This year, Instagram reached 400 million users globally. Instagram thrives on shared images, making a social shopper’s experience more visual than other social platforms do. This also……

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Make Your Customers Your Marketers

Companies have to think outside the box to find innovative ways to remain relevant and increase sales. One of the strongest ways to increase sales is through word-of-mouth.  Positive words from a customer to the public have the potential to garner more interest, create a larger audience and increase sales. Gone are the days when……

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Your Cheat Sheet to Advertising on Instagram

Sponsored content has been popping up on your Instagram newsfeed since late 2013. At that time, Instagram was being very selective in just who exactly was permitted to advertise on their platform, allowing only brands with existing successful accounts to post sponsored content. Now, businesses big and small can get in on the Instagram action.……

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Top 5 Tips for Leveraging LinkedIn

LinkedIn currently has nearly 400 million members in 200 countries across the world, and continues to evolve into an increasingly valuable tool for marketers looking to grow and engage their audiences. While once thought of as a digital resume site, LinkedIn has created tools and functionality that make it the go-to social media platform for……

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