Email automation is an important resource for a business looking to build connections with customers, new and old. Using email automation to create targeted emails that send when triggered by a specific, date, or activity is a great way to personalize your marketing and the way you communicate with customers. Today, we would like to……
Read MoreWhen your site includes Enterprise-level content, it needs to do more than just drive traffic to your website. Instead, it should bridge the gap between your brand and your audience through the use of a powerful platform. Traditional CMS platforms are great for managing content but not all of them offer the functionality you need……
Read MoreOver its 120 year existence, the Cleco brand has become a global leader in manufacturing assembly solutions including DC electric and pneumatic assembly tools, and pneumatic power motors. Starkmedia partnered with Apex Tool Group, one of the largest manufacturers of professional hand and power tools in the world, to provide strategic, design and development services……
Read MoreStarkmedia recently worked with Nicolet College in Rhinelander, Wisconsin to develop a marketing automation campaign specifically targeting adult learners. Starkmedia recommended using Pardot with the existing Salesforce platform used by the college. Due to an aging population in the college’s geographic area, it seemed imperative to target the 25-30-year-old population to get them re-engaged with……
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