Email Marketing

How Understanding Your Customers Drives Results

Customer data is pivotal to any business looking to increase online sales, expand its marketing strategy, or generate leads. Improve your customer experience and learn more about what’s working and what isn’t by focusing on the following tips. Website Tracking Tools One of the most useful tools for collecting data about your customers is your……

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At a Glance: Dealfront’s Leadfeeder

Dealfront’s Leadfeeder is a B2B intent data platform that shows site owners the companies visiting their websites with valuable insights on their browsing activity. Every day potential clients visit your website, and for one reason or another, they don’t always make it onto your lead list. Leadfeeder helps identify who’s already visiting your website, turning……

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DeltaHawk Engines EAA AirVenture 2023 Campaign

It has been an exciting year for DeltaHawk who recently received FAA certification for their flagship jet-fueled aircraft engine. As they wanted to create a splash at the annual EAA AirVenture event this year, which features the latest innovations and brands active in the aviation industry, Starkmedia was enlisted to create a paid search and……

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Should You Resend an Unopened Email? 

Resending email campaigns to non-openers requires a strategic approach to achieve the best outcomes without risking unsubscribes. Alongside fundamental strategies, incorporating these three essential best practices can significantly enhance your results: 1. Timing and Recipient Selection: Timing is key when it comes to resending campaigns. Waiting at least two days but no more than a……

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