Everyone from ecommerce stores to financial institutions to non-profit organizations can benefit from testing the user experience. Layout, design, and copy combination can effectively convince users to take an action (completing a purchase, joining an email list, etc). And yet, a recent study found that 71% of marketers are not testing their user experience. Some……
Read MoreEcommerce retailers are always looking for ways to increase conversions to improve their bottom-line. Offering promotional codes is one simple way to motivate customers to complete a purchase, and there are several ways to leverage them to get the maximum impact. Here are some strategies that can help you get the most out of your……
Read MoreAs marketers, we dedicate a lot of time and resources to getting people to our site (organic search, paid search, display ads, etc.). However, even websites with great visibility across multiple channels may be losing out on conversions due to weak internal site search. According to a recent study, over 30% of ecommerce visitors will use internal……
Read MoreA crucial component of your business’s success is your ability to sell online. In order to have a robust online sales operation, you need to have a shopping cart solution that meets your needs. Starkmedia clients have seen great success using several different ecommerce platforms. Here, we will highlight some key features of the two……
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