E-Commerce

CAPTCHAs are Killing your Conversion Rates

Unsurprising to most, people hate filling out CAPTCHA spam blockers. CAPTCHA, which stands for Completely Automated Public Turing Test to tell Computers and Humans Apart, forces users to type a string of visually distorted letters and/or numbers into a text field. While it is important to protect your website from spam, blockers such as CAPTCHA……

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Speed Up the Checkout Process

We live in a world in which instant gratification is demanded rather than preferred. Consumers know what they want, and will spend their money where they can get it the fastest. With that being said, it comes as no surprise that one of the most common explanations for cart abandonment is a lengthy checkout process.……

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Why Your Ecommerce Site Needs Consumer Reviews

With 61% of customers reading online reviews before making a purchase decision, consumer reviews have become a crucial tool for ecommerce retailers. There are many benefits of incorporating consumer reviews into your site. If you’re not doing it yet, here are some reasons you should be: 1. User reviews increase conversions. What better way to……

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5 Tips to Increase Conversions by Improving Your Forms

For digital marketers, forms are a key part of an inbound strategy. But forms are not always as straightforward or effective as they could be. Although your website might boast clear calls to action and great landing pages, your forms may be limiting your conversion rate. Here are five simple ways you can optimize your……

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