Customer Relationship Management

Cleco Tool Campaigns

Over its 120 year existence, the Cleco brand has become a global leader in manufacturing assembly solutions including DC electric and pneumatic assembly tools, and pneumatic power motors. Starkmedia partnered with Apex Tool Group, one of the largest manufacturers of professional hand and power tools in the world, to provide strategic, design and development services……

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At a Glance: The Salesforce Marketing Cloud

Customer personalization is one of the most effective marketing methods to use but requires considerable time and effort to manage. Fortunately, Salesforce has the perfect platform to help you create personalized customer engagement. Today, we’d like to go over the Salesforce Marketing Cloud. Why choose the Salesforce Marketing Cloud? The Salesforce Marketing Cloud is a……

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An Introduction to CRM

Do you want to close deals faster? Get instant information on potential sales deals, marketing campaigns, and account updates? Today, we’d like to discuss Customer Relationship Management (CRM), a key component in engagement marketing. Why CRM? CRMs are capable of improving a lot of different business functions. A CRM allows you to stay updated on……

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At a Glance: Salesforce

Nurturing customer relationships is a never-ending balancing act. On top of creating promotions and offers for your customers, you must also handle the task of collecting, interpreting, and communicating customer data effectively. Since your brand depends on the loyalty of your customers, you naturally do your best to keep up with all things customer-related. However,……

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