Customer Relationship Management

How HubSpot Connects Websites, Content, Sales, and Customer Data

More businesses are starting to build their websites on HubSpot because they want their website, marketing, sales, and customer data connected in one place. Instead of managing a separate website platform, CRM, marketing tools, and reporting systems, HubSpot allows businesses to manage it all together. That connection makes it easier to track customer activity, update……

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Why Your Google Business Profile Matters for Local SEO

When people search for a business locally, your Google Business Profile is often their first impression. Before they ever visit your website, they’re looking at your reviews, photos, hours, services, and overall reputation directly from Google Search or Maps. Google Business Profile remains one of the most important parts of local SEO and digital marketing.……

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Rebuilding the Customer Portal for Filtration Concepts, Inc.

Filtration Concepts, Inc. needed a customer portal that could keep up with how their business actually runs. Their existing proprietary platform was costly and no longer well suited to customer needs like multi-location equipment management, maintenance-based reordering, and account-specific pricing. Starkmedia built a custom portal on Drupal that gave FCI’s customers a cleaner, more capable self-service experience. What We……

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Nurturing Leads From Trade Shows

A trade show can generate a lot of leads in a short amount of time. Getting back to all of them consistently is where teams sometimes fall short, especially when each contact needs relevant follow-up. Building a System Around the Lead Starkmedia helped DeltaHawk Engines put that follow-up on autopilot using Salesforce Account Engagement. New leads enter……

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