Email marketing can be used effectively to announce promotions, sales, and events through an e-newsletter or to create strategic email campaigns. Automated forms of email engagement, integrated within a CMS or eCommerce solution, are great catalysts for encouraging repeat visitors and increasing online purchase opportunities.
Whether your campaign goals are focused on creating brand awareness or increasing site traffic, Starkmedia works with multiple platforms to utilize email as an effective marketing tool to increase sales and leads. Starkmedia’s design and marketing specialists have vast experience in delivering strategic campaigns and remarketing efforts through custom and enterprise-level email applications including Salesforce Marketing Cloud, IBM Marketing Cloud, and Constant Contact.
By integrating and customizing existing CMS and eCommerce platform automated email delivery systems, Starkmedia can help reduce cart abandonment as well as create targeted, suggestive follow-up emails based on visitor activity.
CRM Integration and Lead Management
Once campaigns and automated delivery processes are in place, it is crucial for any marketer to filter and track email-generated traffic to optimize conversions of sales and leads, ensuring your efforts are effective. Starkmedia has experience implementing CRM marketing solutions including Salesforce and Microsoft Dynamics, which consume leads generated from your website and guide them through your internal sales and businesses process for conversion to sale.
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