Analytics and Insights

Identifying trends to capitalize on data-driven insights and recommend improvements.

Understanding Performance

Analytics Services for Long-Term Website Success

At Starkmedia, we believe that the long-term success of a website is measured by its numbers. Our eMarketing team has extensive experience in all major Analytics programs including Google Analytics & Adobe Analytics. We determine which metrics are key performance indicators (KPIs) of success, providing insights based on the analysis of these metrics. Common KPIs often include:

  • Visits
  • Unique Visitors
  • Page Views
  • Orders
  • AOV (Average Order Value)
  • Revenue
  • Email Sign-Ups
  • Conversion Rate

Comprehensive Reporting for Actionable Insights

Insightful monthly reporting is only as good as the data that is being presented. That’s why Starkmedia provides detailed reporting that analyzes the performance of your website. Our custom dashboards pull and manage data from a variety of platforms to provide a comprehensive view of your website’s performance. Some of the key metrics we track and report on include:

  • Key Onsite Performance Metrics compared to past
  • Monthly Traffic vs. Top 5 Competitors
  • Traffic Source Breakdown
  • Device Type Breakdown
  • Geo-Segmentation Heat Map by State
  • Revenue Breakdown
  • Top Internal Search Terms
  • Bounce Rate on Key Pages
  • Search Engine Performance
  • Competition Analysis

User Behavior Analysis for Data-Driven Decisions

At Starkmedia, we are committed to helping our clients achieve long-term success for their websites. That’s why we also analyze user behavior to identify potential roadblocks and opportunities for improvement. Based on this analysis, we provide recommendations for content, design, and development changes to improve your website’s performance. By capitalizing on data-driven insights, businesses can make informed decisions that drive their e-commerce efforts forward.

Partner with Starkmedia for Analytics-Driven Success

Whether you need to improve your website’s performance or want to better understand your customers, Starkmedia’s analytics services can help. Our team of experts has the experience and expertise to provide you with the insights you need to make data-driven decisions. Partner with us today and achieve long-term success for your website.

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