Do you struggle to manage your brand’s ecommerce effort? In addition to creating an amazing marketing strategy and using a lot of time and energy to promote your brand, you also have to manage content, promotions and products for ecommerce. We know that most brands don’t have the time or resources to do everything needed……
Read MoreAdvocates of Ozaukee is a non-profit organization that has dedicated itself to ending domestic and sexual violence and helping victims for over thirty years. To update their web presence, Advocates reached out to Starkmedia to begin development on a new website. When we first met with Executive Director Barb Fischer to discuss the project, we……
Read MoreWhen it comes to gated content and ungated content, many people have a lot to say about the benefits and drawbacks of each. Gated content requires readers to submit their personal information in order to access the content; ungated content is free to anyone without that added requirement. While most deliberate over which kind of……
Read MoreAs the holidays quickly approach, consumers are preparing by completing their gift-shopping early. For many, this means that they save time by shopping online. For you, this means that you should be utilizing available analytics to understand how best to reach your customers. Perhaps you already use analytics to calculate conversions and predict future trends-but……
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