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4 Mobile Marketing Campaigns That Work

In a post we published back in January, we discussed the benefits of mobile marketing and how to begin planning a mobile marketing strategy. Maybe you’re currently stuck in the planning stage of your own mobile marketing campaign: you’ve identified your audience, but you haven’t settled on how to reach them just yet. Although your options……

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How to Handle Google Algorithm Updates

According to Search Engine Journal, the Google search algorithm updates between 500 and 600 times a year, and has made nine significant updates in the last two years. One of the most recent updates, which was unconfirmed by Google, was released earlier this year and generally affected spam websites. These facts might seem benign, but if……

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At a Glance: Salesforce

Nurturing customer relationships is a never-ending balancing act. On top of creating promotions and offers for your customers, you must also handle the task of collecting, interpreting, and communicating customer data effectively. Since your brand depends on the loyalty of your customers, you naturally do your best to keep up with all things customer-related. However,……

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Why You Need Marketing Automation

Have you ever noticed that brands that rely on consistent marketing to promote their products and reach their customers often don’t have time to do these themselves? This is one of those problems that seemingly shouldn’t exist. After all, if marketing is essential to a brand’s success, it should be treated as a priority. In……

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