Cobia Boats partnered with Starkmedia to redesign and replatform its website, creating a faster, more polished experience for prospective buyers and a more flexible content platform for its internal team.
The new website helps visitors explore Cobia’s boat lineup, compare models, review features, and connect with a dealer. It also gives the Cobia team greater control over content and a stronger foundation for future growth.
A Flexible Drupal Foundation
Starkmedia rebuilt the website on Drupal to improve performance, security, scalability, and content management.
Reusable page components and templates make it easier for the Cobia team to create and update content while maintaining a consistent design and user experience. This structure also gives the brand room to expand as its content and digital needs evolve.
A Stronger Product Experience
The redesigned site gives prospective buyers a clearer path through Cobia’s boat lineup.
Updated navigation and content organization make it easier to explore models, review specifications, compare features, and locate a dealer. Detailed model pages bring together product information, photography, video, and CRM-integrated lead generation forms in one place. A third party builder allows visitors to visually customize their boat by selecting colors, features, and other options. Once complete, the tool generates a lead that is sent directly to Cobia’s CRM, providing a nearby dealer with the customer’s selected model and specifications.
High-quality imagery and interactive elements, including scroll-responsive video, help showcase Cobia’s craftsmanship while keeping the experience focused and easy to use.
Connected Marketing and Sales Tools
The website integrates with the platforms Cobia uses to manage leads, customer engagement, compliance, and supporting content.
HubSpot and Aimbase help capture and manage customer inquiries, while TradeCycle allows visitors to estimate the value of their current boat. OneTrust supports cookie consent and privacy requirements, and Juicer automatically aggregates and displays Cobia’s social posts from multiple platforms seamlessly into their design and branding.
The finished website gives Cobia Boats a modern, scalable platform that supports product discovery, lead generation, and long-term content management.
