Analytics

How to Recover Organic Traffic After Google’s March 2024 Update

Struggling with lowered site traffic after Google’s March 2024 update? You’re not alone—millions of site owners just like you are experiencing significant drops. Fortunately, we can help! What is Organic Traffic? Organic traffic refers to visitors who find your website through unpaid search results. Not to be confused with direct traffic, organic traffic is often……

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Overlooked and Underrated: The Value of Onsite Search

Despite its critical role in digital marketing today, onsite search is often overlooked. Onsite search is a form of search limited to the contents of a site, unlike a search engine like Google which indexes pages from all over the web. Utilizing onsite search enhances user experience (UX), drives conversion rates, deepens understanding of user……

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How Understanding Your Customers Drives Results

Customer data is pivotal to any business looking to increase online sales, expand its marketing strategy, or generate leads. Improve your customer experience and learn more about what’s working and what isn’t by focusing on the following tips. Website Tracking Tools One of the most useful tools for collecting data about your customers is your……

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Bring Your Analytics to the Next Level

Google Analytics has a new platform that includes many upgrades from the standard Universal Analytics that can greatly improve your understanding of your clients and how they interact with your website. Google Analytics 4 will replace Universal Analytics next year, so it’s important to make sure that you have the new property set up on……

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