Automated Business Strategy
Marketing automation helps organizations manage marketing efforts across multiple digital channels, automate manual processes, and track results. These software platforms allow marketers to reach leads and prospects at all points of the sales funnel as well as get the most valuable message to the right person at the right time.
Whether utilizing a marketing automation platform such as Pardot and Marketo – or more simplified forms on platforms such as Salesforce – Starkmedia can assist in the creation of progressive lead form creation and management to increase qualified lead generation through all of your digital marketing vehicles.
By creating highly-optimized, campaign-specific landing pages with limited navigation and a clear marketing message, paid search, organic and email traffic can be more accurately converted through a lead form then properly tracked to measure campaign ROI. Starkmedia has experience creating and tracking highly optimized landing pages utilizing the industry’s leading platforms including Pardot and Marketo.
When capturing and nurturing a lead, utilizing content you’ve already generated – such as white papers or reports – you entice your prospect to provide more information. As a result, this creates a more complete and qualified lead record which allows your sales team to convert leads to customers.
The lead nurturing process can often take days and weeks. Ultimately, it can result in a drop off of interest and a failure to convert that lead to a sales prospect. By creating automated follow-up emails, containing both personalized and/or general content, your business can stay top-of-mind and continue to nurture leads through to sales prospects.
CRM Integration and Lead Management
Once campaigns and automated delivery processes are in place, it is crucial for any marketer to filter and track email-generated traffic to optimize conversions of sales and leads, ensuring your efforts are effective. Starkmedia has experience implementing CRM marketing solutions including Salesforce and Microsoft Dynamics, which consume leads generated from your website and guide them through your internal sales and businesses process for conversion to sale.
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