Marketing automation helps organizations manage marketing efforts across multiple digital channels, automate manual processes, and track results. These software platforms allows marketers to reach leads and prospects at all points of the sales funnel, getting the most valuable message to the right person at the right time.
Marketing Automation Platform Integration
Whether utilizing a marketing automation platform such as Pardot or more simplified, direct-to-CRM forms available on platforms such as Salesforce, Starkmedia can assist in the creation of progressive lead form creation and management to increase qualified lead generation through all of your digital marketing vehicles.
Campaign Landing Pages
By creating highly-optimized, campaign-specific landing pages with limited navigation and a clear marketing message, paid search, organic and email traffic can be more accurately converted through a lead form and properly tracked to measure campaign ROI. Starkmedia has experience creating and tracking highly optimized landing pages utilizing the industry's leading platforms including Pardot and Marketo.
Gated Content Strategy
When capturing and nurturing a lead, utilizing content you've already generated, such as white papers or reports, to entice your prospect to provide more information and create a more complete and qualified lead records can increase information your sales team has to convert leads to customers.
Drip Email Programs
The lead nurturing process can often take days and weeks, which can result in a drop off of interest and a failure to convert that lead to a sales prospect. By creating automated follow-up emails, containing both personalized and/or general content, your business can stay top-of-mind and continue to nurture leads through to sales prospects.
CRM Integration and Lead Management
Once campaigns and automated delivery processes are in place, it is crucial for any marketer to filter and track email-generated traffic to optimize conversions of sales and leads, ensuring your efforts are effective. Starkmedia has experience implementing CRM marketing solutions including Salesforce and Microsoft Dynamics, which consume leads generated from your website and guide them through your internal sales and businesses process for conversion to sale.
- Lead Cycle Strategic Planning
- Marketing Automation Platform Integration
- Landing Page Creation and Optimization
- Email Template Design
- CRM Integration
- Content Marketing
- Analytics Insights and Reporting
Please let us know what you are interested in and we will be in touch.