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Keeping you updated on the latest digital trends.

Can Redirects and 404 Errors Harm Your Search Rankings?

When is the last time you did a site crawl for potential problems? It could be something as simple as broken links (404 errors), which are an inevitable part of owning or managing a website.  As common of an occurrence as they can be, redirects and broken links shouldn’t be ignored. The problem with them……

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Should Landing Pages Be SEO-Focused, Conversion-Focused or Both?

Landing pages are a great way to generate more traffic, create leads and even increase online sales. Landing pages are sometimes found through search, but are often accessed by clicking a link in a targeted email or advertisement. Pages that are developed to increase site traffic must be SEO friendly, so that they can be……

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Thank You Pages & Transactional Emails

One of the most under-used pages on a website is the “thank you” page. Thank you pages have the potential to reengage a visitor if used correctly. But how do you turn a simple appreciation into another action that may lead to additional sales or further visitor engagement? Guide Site Visitors For Additional Conversions There……

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Customer-Generated Content

Have you ever followed a brand only to find that they hardly post? When companies don’t provide content consistently, they miss grand opportunities for social engagement and run the risk of losing customers. Providing consistent content that is fresh and interesting isn’t the easiest thing to do, yet it has to be done. But how……

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