Have you ever looked at your brand’s analytics and thought, “We can do better”? You know that your products are some of the best available, but somehow your promotions aren’t reaching your intended audience. If this is the case, then you might be overlooking one of your most powerful marketing tools: affiliate marketing. Through affiliate …
Continue reading “Why Your Ecommerce Strategy Needs Affiliate Marketing”
Do you struggle to manage your brand’s ecommerce effort? In addition to creating an amazing marketing strategy and using a lot of time and energy to promote your brand, you also have to manage content, promotions and products for ecommerce. We know that most brands don’t have the time or resources to do everything needed …
As the holidays quickly approach, consumers are preparing by completing their gift-shopping early. For many, this means that they save time by shopping online. For you, this means that you should be utilizing available analytics to understand how best to reach your customers. Perhaps you already use analytics to calculate conversions and predict future trends-but …
One of the most under-used pages on a website is the “thank you” page. Thank you pages have the potential to reengage a visitor if used correctly. But how do you turn a simple appreciation into another action that may lead to additional sales or further visitor engagement? Guide Site Visitors For Additional Conversions There …
Online campaigns utilize everything digital to garner interest in a specific brand, product or event. While there are many ways to run an online campaign, there are certain factors that can drive you toward the lane of true success. Starkmedia has experience with online campaigns and knows that through the online world, you can effectively …
Unsurprising to most, people hate filling out CAPTCHA spam blockers. CAPTCHA, which stands for Completely Automated Public Turing Test to tell Computers and Humans Apart, forces users to type a string of visually distorted letters and/or numbers into a text field. While it is important to protect your website from spam, blockers such as CAPTCHA …
Continue reading “CAPTCHAs are Killing your Conversion Rates”
We live in a world in which instant gratification is demanded rather than preferred. Consumers know what they want, and will spend their money where they can get it the fastest. With that being said, it comes as no surprise that one of the most common explanations for cart abandonment is a lengthy checkout process. …
With 61% of customers reading online reviews before making a purchase decision, consumer reviews have become a crucial tool for ecommerce retailers. There are many benefits of incorporating consumer reviews into your site. If you’re not doing it yet, here are some reasons you should be: 1. User reviews increase conversions. What better way to …
Continue reading “Why Your Ecommerce Site Needs Consumer Reviews”
For digital marketers, forms are a key part of an inbound strategy. But forms are not always as straightforward or effective as they could be. Although your website might boast clear calls to action and great landing pages, your forms may be limiting your conversion rate. Here are five simple ways you can optimize your …
Continue reading “5 Tips to Increase Conversions by Improving Your Forms”
Everyone from ecommerce stores to financial institutions to non-profit organizations can benefit from testing the user experience. Layout, design, and copy combination can effectively convince users to take an action (completing a purchase, joining an email list, etc). And yet, a recent study found that 71% of marketers are not testing their user experience. Some …
