Everyone from ecommerce stores to financial institutions to non-profit organizations can benefit from testing the user experience. Layout, design, and copy combination can effectively convince users to take an action (completing a purchase, joining an email list, etc). And yet, a recent study found that 71% of marketers are not testing their user experience. Some……
Read MoreWhen Pinterest emerged five years ago, it was seen as a social scrapbook. But the company has evolved into much more. Pinterest is now the third-largest social network in the world based on referral traffic and daily active users, and with new features and functionality, Pinterest can be an invaluable tool for ecommerce retailers to……
Read MoreEcommerce retailers are always looking for ways to increase conversions to improve their bottom-line. Offering promotional codes is one simple way to motivate customers to complete a purchase, and there are several ways to leverage them to get the maximum impact. Here are some strategies that can help you get the most out of your……
Read MoreThe landscape of digital is vastly changing. Almost every digital experience can now be measured and analyzed through the data available to every organization. Analysts no longer have the time for answering ad hoc requests from internal departments. Marketers and analysts are not only expected to use dashboards to report on past performance anymore, but……
Read More